1. Inexpensive Publicity
Media attention can be hard for small business owners to obtain. This is one reason you should consider back to school marketing. If you have planned a large community event to distribute free school supplies, that will catch the attention of local media reporters. While the main goal of a back to school event is to get your business in front of customers, you can obtain even more exposure with the media. This could make it easier to get publicity in the future during special events that your business is sponsoring.
It is helpful, especially if you have sent out press releases before and had no response. These documents can be expensive to distribute. A back to school event will allow you to collect contact information of local reporters and contact them again. Due to the school supplies event, you are able to get media attention without paying more money. It is an additional opportunity to gain more revenue in the future.
2. Long Term
Students use school supplies all year round. That means there are multiple chances to expose your business and services to potential customers. Many high school students hang out at their friend’s house and join community organizations. One person that has a notebook with your business logo on it may expose that notebook to dozens of other people during a tutoring session and other activities. That creates long term exposure for your business and more opportunities to gain customers and sales.
3. Repeat Customers
By marketing your business using school supplies, this can create multiple sales from individual customers. The long term exposure mentioned in this article will produce interest in your business. Once you have provided a good service to customers, they will remember that and become a loyal supporter of your business. This chance for continuous revenue is worth hosting one single back to school event for local residents. School supplies materials are in demand and it is important to take advantage of the opportunities that small businesses have in this area.
4. Good Deed
Many parents cannot afford to purchase all of the required school supplies for their children. This is a good reason to provide free items for students. Just because you own a business does not mean that money should always be the primary focus. Good deeds go a long way and exhibits high character. This can help you personally and professionally, as grateful parents will recommend your business to their friends.