So you’ve decided to take your business to the next level, and invest in a website that will generate sales for you 24/7.
The decision in investing in your business could be tough at first, but when you look at the numbers you’ll find that Online Shopping is set to increase by 62% in 2016.
The truth isn’t just in the numbers, when was the last time you’ve made an important business choice without Googling it first?
The confusion often sets in, with all the choices for setting up or upgrading your website. What will get you the most “bang for your buck”?
If you’ve read our past posts on the Squarespace/Wix Case, you’ll know that having a properly developed website that generates sales can’t be done overnight or with a generic website. Why would you want your site to look like 100,000 other ones?
Non-Tech oriented (and even tech savvy folks!) have all heard or experienced the beautiful world of being taken for a ride in billable hours. Let’s be honest, you probably felt ripped off the last time you took your pc to a repair shop, or your car to a mechanic.
The reason for this is simple, there is no way to “Prove” how long your project actually took.
The same is unfortunately true in the field of webdesign.
In this article I’m going to discuss some things to not only improve the quality of your projects, but lower the cost of your website.
1) Prepare: Before meeting with your web designer, think about what you’ll need for your website. Do you have your logo already made or do you need one to be designed? Do you have all the text and content for your website or do they need to do copy-writing? It’s even more helpful to bring 5 examples of sites you like, and 5 examples of websites you don’t like. This step will save hours in the designer process, and will result in a higher quality website.
2) Ask: Schedule a meeting with your web designer of choice, and review their portfolio. Find a project similar to what you want, and ask how many hours it took them to complete it. If a brochure website for a local business took 60 hours, and you’re looking for a simple display website for your main street shop, why would the estimate read 100 hours?
3) Plan: After presenting the information you’ve prepared, your web developer should be able to work up a time estimate, with each item itemized. A bad web designer will lump everything into one item, assuming you have no idea what it is. This is where their “fluff” billing will kick in! Ask a lot of questions, and have them explain each part of the design process
4) Review: Some web developers will choose to review half way through the project, some will just present a final project. We prefer to take a more interactive approach and allow the client to view the project as we build it. We’ve developed a client relation portal called “IO” which allows you to review, request edits, and approve project files live as we are building. A support ticket system is also integrated for an issues that you’d like to bring up.