Customer service is a key element of marketing mix.
Modern organizations have realized that, to remain viable in today’s competitive market realities, they to have to attract and retain more customers in the most efficient way. Having a professional blog can be an effective marketing tool for a business to promote its products and services to a growing number of consumers in the aim of strengthening customer relationships.
However, it is often difficult for the average business owner to keep all customers on the same page. Especially, if the company needs to adjust its operations to the increasing level of complexity derived from today’s competitive market realities, a business blog can serve as an effective means to communicate the company’s strategies and marketing planning to the target audience.
Here are the top five reasons that a business should have a professional blog:
1. Low to zero cost advertising
In the era of social media, the printing press and paper advertising have become rather obsolete. It takes less than 10 minutes to sign up for an account on Blogger or WordPress and get thousands of free themes to choose from that can give a business blog the perfect aesthetics. It doesn’t require particular technical knowledge to blog and for business owners who are not familiar with web html and cannot afford to hire a web developer, a blog is the perfectly economical method to gain exposure on the Web. As soon as a company acquires voice on the Internet it automatically acquires power: the power to communicate its marketing strategy, product mix and pricing to a huge target audience with particular needs and wants at zero cost.
2. Enhance customer relationships
Regardless of the type of business, savvy consumers visit the company’s blog to get information about new business developments or read other visitors’ comments about the company’s products or services. A professional and well-structured blog may invite customer comments, encouraging customers and prospects to give their opinion for free. This is a very effective way of connecting with consumers in the aim of turning unique visitors into regular customers through the use of blog comments.
3. Maximize SEO benefits
Search engine optimization (SEO) can drive increasing traffic to a business blog through the use of appropriate keywords and keyword phrases that can raise the blog’s popularity in major search engines. Because the weight of each webpage and how high it will rank is subject to the keyword it contains in relation to its product, webpages that are highly concentrated with appropriate keywords rank higher in the rating systems than webpages that use random keywords. Appropriate keywords contribute to the generation of pay-per-click ads in organic search results. Generally, blogs are SEO-friendly and this facilitates the classification of posts under specific categories. As a result, blogs can be better ranked in major search engines.
4. Acquire personality
In today’s competitive market environment, small businesses are looking for ways to equally compete with bigger companies in their industry and improve their positioning. Having a business blog can help a business acquire personality in the market by showing that behind the company there are real people who are carrying out the job and are ready to offer their expertise and services to customers. A professional blog can make a business less impersonal and more interactive, making visitors and customers feeling appreciated and heard.
Blogs offer the prospect to earn extra income through pay-per-click advertisement. Typically, professional bloggers install Google AdSense , Kontera or other forms of advertisement that can help increase income, provided that the blog contains expert information related to the business’s products or services. Another option is affiliate marketing. Affiliate programs offer to a business the opportunity to advertise its products or services through affiliate businesses using a pay-per-performance model. Instead of compensating advertisers in the hope of attracting customers and achieving sales, affiliate marketing programs pay commissions for every actual sale through affiliates. Besides, pay-per-performance model facilitates a business to expand its customer base by driving more traffic to the blog.