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If you have a new startup or business, then one of the best things you can do to gain exposure and increase the number of sales is to create a professional website that will represent you in the online world. There are multiple ways you can do this, as you can either opt for a custom website build that’s more professional or a generic WYSIWYG (What You See is What You Get) builder such as Wix or SquareSpace that will use templates and other pre-fabricated designs.

While the latter option might seem more convenient because of the lower costs that it implies, the reality is, as with anything in the design field; You get what you pay for.

When a person comes to a business site, he/she wants to see something different or unique that will represent that business. This is why you need to opt for a custom built website that can be developed for your unique specifications. In addition to that, a custom build website will increase sales conversions and increased bounce rate.

On the other hand, pre-fabricated websites created by SquareSpace and Wix provide you with a multitude of templates that are already used by tens of thousands of other people all over the world. While this may work for personal sites, your website is the face of your business. It is important to stand out, and have an automated sales man to showcase your products.

Would you want your product to be displayed in a bargain bin at TJMaxx, or a display case at Bloomingdales?

Another important thing when it comes to website design is, of course, SEO (Search Engine Optomization). Having your website optimize for search engines is crucial if you want to gain the best results and rank in front of your competitors. How would you like to define the exact demographics (Age, Income, Interests, Location) your website is viewed by? With a generic WYSIWYG site, this is simply not possible.

You need to have an optimized layout that simply can’t be achieved through using pre-built themes such as the ones provided by Wix and SquareSpace.

If your business grows, using a website created with Wix and SquareSpace will cost more in the long run. Upgrading to meet your demand will be difficult and highly limited, which means that you will have to opt for a professional build that will cost you a lot more because of the existing information that needs to be implemented into it.

In conclusion, we recommend any small business owner to opt for a professional, custom made website design instead of opting for a template based website created with SquareSpace and Wix. Not only custom built sites show more professionalism but in the long run your website will be easier to manage and upgrade, which might save you a lot of money. Don’t go with the cheap option and face immense charges in the future, instead opt for the professional way that will help you increase your profits.


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