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DS9 SEO Fort Lauderdale on Unique Selling Propositions

Your USP is your “Unique Selling Proposition”. It’s your number one reason why a potential client or customer will benefit from your business. If you have not thought of a USP yet, take a look at some examples below.

“A Shoe for a Shoe, And a Smile”

Toms Shoes are inexpensive and offbeat. This isn’t enough to make them stand out in the competitive shoe business. Their killer USP is that with every purchase they send a brand new pair of shoes to children in need.

“We’re number two. We try harder”

Avis, the budget car rental company also has an interesting USP.
They were able to spin their unfortunate position as the second largest car rental company. With the help of Doyle Dane Bernbach, this campaign helped moved Avis’ market share from 11% to 35% in just four years.

“ You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free”

Moving our agency from New York City to South Florida has brought us closer to Domino’s Pizza. Its’ no Brooklyn slice but it fills the pizza void in between business trips. Their USP is direct and to the point
This does not roll off the tongue but is an amazing unique selling proposition. It spells our their guarantee in a clear and concise manner. A side note on why this is no longer used, apparently the drivers were having incidents with car accidents trying to deliver within the time period.

How do I create my own USP?

 

 


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