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What is Blackhat SEO and how should my business handle it?

spammy seo techniques that can hurt

Blackhat search engine optimization (SEO) is an area that generates lots of interest from website owners the world over. While many webmasters despise the techniques by black-hatters, just as many website owners feel that black SEO techniques are the best way to get ahead in the enormous sea that is the internet.

“Illicit techniques that manipulate search engines to try to rank a site higher are considered blackhat techniques that violate our Webmaster Guidelines. Do not pay for links pointing to your site to be placed on the internet with the intent of passing PageRank and manipulating Google Search. These links may be called sponsored links or paid advertising, hidden in HTML, or inserted as optimized anchors in articles, comments, and footers.”

Source: Google

 

My personal opinion is that blackhat SEO is only good temporarily or for projects that you can spare to loose. Websites using blackhat SEO techniques will eventually be banned by the search engines. However, used properly, blackhat SEO techniques can be very effective for a fairly long time.

 

Since search engine optimization, better known as SEO, is all about getting one’s website listed at or near the top of various search engines (Google being the most important search engine of the bunch), it behooves every website owner to understand and use all tools available to him to accomplish this. Blackhat SEO techniques, despite how some webmasters feel, are effective SEO tools that should at least be investigated by webmasters. Even if a webmaster does not agree with, nor want to use blackhat SEO techniques, he must understand such techniques.

 

What are some Black Hat SEO Techniques seo companies are using that you NEED TO AVOID?

If you are involved at any level in search engine optimization or even internet marketing in general, do yourself a huge favor and at least understand what blackhat SEO is.


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